This project for the D&AD Barclays brief challenged us to create a digital experience aimed at assisting the neurodivergent community in fulfilling their banking needs. Our primary focus is to use technology driven innovations to empower neurodivergent individuals to gain greater financial confidence.
Neurodivergent individuals face a variety of barriers in banking that prevents them to manage their finances.
Create a simple and enjoyable banking experience where neurodiverse individuals can manage their finances without feeling like a chore.
We conducted interviews to gain insights into the firsthand experiences of our participants regarding their neurodivergent difficulties and sources of comfort.
For users who may get numbers twisted around when reading, we will assist them by presenting the numbers in word form. Users can also enable voice-over with individual numbers highlighted.
For users who spend impulsively and struggle to keep their budget, we will motivate them to stick within their spending limit by rewarding them with a hatched egg. Start establishing spending habits by growing a rare birds collection.
We created an interactive and engaging method for neurodiverse individuals to effectively monitor their expenses, keeping themselves accountable in an enjoyable experience.
After successfully completing this project, I gained a deeper understanding in fintech and gained insight into the challenges faced by the neurodivergent community. To enhance the project further, I aim to broaden its features to cater to a more diverse audience, including individuals in the special education realm.
