The aim is to create 5 page site-let for Visa Foundation to enhance brand perception and drive increased partner engagement and contributions by effectively informing both internal and external audiences about Visa's corporate foundation.
As the world's largest retail electronic payments network, Visa leverages its scale and extensive global network to compete effectively in the market.
Visa Foundation focuses on uplifting everyone, everywhere through economic inclusion and creative solutions.
Represent the hierarchy between the 5 sitelet pages
Using AEM page that lives under Visa.com to create high fildelity wireframes
Leveraging storytelling to effectively communicate the foundation's vision and priorities to diverse audiences
With the redesigned VF page, the foundation effectively communicates its priorities and demonstrates its community impact, highlighting economic inclusion and innovative solutions.
Utilizing narratives can guide users through intuitive journeys, build connections, and ultimately enriching the overall experience.
Working with the Visa team, I gained valuable fintech industry insights, including B2B and B2C transactions, which have guided my design decisions with a clear, focused approach.
