Pay it Safe campaign brings awareness of online scams by educating and informing Gen Z about the security benefits of using Visa for their online transactions. It suggests possible online scams and ways to enhance basic online safety by leveraging Visa's fraud protection measures.
Gen Z Americans were three times more likely to fall victim to an online scam than boomers.
Raise awareness among Gen Z about the importance of using Visa as a security measure while shopping
We created a campaign that aimed to promote safe paying practices to assist Gen Z in their everyday online transactions.
I aim to globalize this campaign and integrate advanced interactive elements, such as AI, to address user inquiries and challenges effectively.
