OBJECTIVES
Pay it Safe campaign brings awareness of online scams by educating and informing Gen Z about the security benefits of using Visa for their online transactions. It suggests possible online scams and ways to enhance basic online safety by leveraging Visa's fraud protection measures.
PROBLEM
Gen Z Americans were three times more likely to fall victim to an online scam than boomers.
SOLUTION
Raise awareness among Gen Z about the importance of using Visa as a security measure while shopping
RESULTS
OUTCOME
We created a campaign that aimed to promote safe paying practices to assist Gen Z in their everyday online transactions.
NEXT STEP
I aim to globalize this campaign and integrate advanced interactive elements, such as AI, to address user inquiries and challenges effectively.
